Idea Hat

Idea Hat

Social Café and Art Gallery

Designing a brand for a concept gallery and café. A peaceful sanctuary for all passers-by in the IOM.


February 19, 2021


Isle of Man

After some discussions over the first round of designs, Chris picked some of the traits he liked about the logos and we came to a conlcusion.

Removing eyebrows, nose and mouth would simplify the logo and give the brand more impact.

After the call I went on to design this new logo and create the brand's guideline based on Chris's preferred colour.

The Brand in Context

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Melvyn Swingler

CEO • Lead Designer