Under new ownership, I was called in by a good colleague, Joshua, to take on the mantel of creating a new brand for a real estate company.
The biggest bump in the road, a name, that didn't quite inspire quality and exclusivity.
We had to come up with a way, with a design language, to change that perspective…
Through 4 iterations based on a selection of inspirations, we proposed different colours palettes and design aesthetics that were corresponded to a modern luxury tone of voice,
but bore a completely different interpretation of the brief.
One of the key priorities when designing a brand is to give a spectrum of options that notably differ from one another without breaking away from the original intention.
This takes a lot of thought, foresight, and years of gained expertise.
Missed by most independent design agencies is bringing the client into the world you've imagined.
Most brand designers ignore or avoid the task of setting the logo into its contextual environment, sometimes it's not in the budget, but in my opinion it's what makes the difference.
We carefully designed brand collateral concepts that were in line with the luxury market:
Gilded business cards, flags, awnings, a modern classic that could navigate and park anywhere in the Côte d'Azur, etc…
After we were done, and since you've clicked on this page, the brand gained a new notoriety completely detached from its old form.
